"If you go to apple.com with a webkit powered browser (Safari/Chrome in Mac or Windows) and play some of the new videos promoting the new iMac and Magic Mouse, the videos are played using html 5 video tag. When you try to play the same video using IE or Firefox the QuickTime video player kicks. Even though the latest Firefox browser support html5 video tags, its implementation is limited to Ogg Theora, the video files on apple.com are MP4."
Apple.com leading the way with html5 implementation | Geek Technica
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