A survey of data which shows how participation varies among different groups of consumers, globally.
Developed and researched by Forrester on what they call – Social Technographics – the tool can help identify the level of technological involvement by different groups of users across an identified 6 levels of participation: Creators, Critics, Collectors, Joiners, Spectators and Inactives. A brief explanation on the different types can be found here.
Zohar Manor-Abel
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