Yahoo and arch rival Google said on Thursday they had entered a non-exclusive partnership on search advertising expected to add as much as $800 million in annual revenue.
This deal will give Yahoo! some money to breathe and will take Microsoft off their back. The real reason behind it is to give Yahoo! a bit more time to find a better partner and learn about my idea.
In short: Adobe and Yahoo! should strike a winning deal.
[I probably need to write a better proposal... now that time is on our side]
** Update **
Incremental Blogger suggests that “Yahoo should acquire AllTop.com along with Guy Kawasaki“.
This is not a bad idea in its own right - directories are part of the DNA of Yahoo and Kawasaki does twits everyone with his AllTop evangelism. Advertising is maybe an answer, but its not the future. It could help Yahoo momentarily [like the Google donation], but it wouldn’t make it different and kicking.
We need something bigger here, something futuristic, something that will take Yahoo out of the miseries of Web 2.0 and into Web 3.0 [I'm afraid that Web 3.0 is going to be like World War III, but that's a different post].
Adobe, with their technological control over the future of the market, and with their stronghold of holding creative people in the balls, can trigger that move, and hey – every company in the world uses Adobe products. It will give Yahoo the leverage they need, and a lot of it.
To my original post - Adobe + Yahoo = Web 3.0
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