The virtual home of Zohar Manor-Abel – Online since 2005
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Propaganda is most well known in the form of war posters. But at its core, it is a mode of communication aimed at influencing the attitude of a community toward some cause or position, and that doesn’t have to be a bad thing. Although propaganda is often used to manipulate human emotions by displaying facts selectively, it can also be very effective at conveying messages and hence can be used in web design, too.
via 100 Years Of Propaganda: The Good, The Bad and The Ugly – Smashing Magazine.
Yahoo and arch rival Google said on Thursday they had entered a non-exclusive partnership on search advertising expected to add as much as $800 million in annual revenue.
This deal will give Yahoo! some money to breathe and will take Microsoft off their back. The real reason behind it is to give Yahoo! a bit more time to find a better partner and learn about my idea.
In short: Adobe and Yahoo! should strike a winning deal.
[I probably need to write a better proposal... now that time is on our side]
** Update **
Incremental Blogger suggests that “Yahoo should acquire AllTop.com along with Guy Kawasaki“.
This is not a bad idea in its own right - directories are part of the DNA of Yahoo and Kawasaki does twits everyone with his AllTop evangelism. Advertising is maybe an answer, but its not the future. It could help Yahoo momentarily [like the Google donation], but it wouldn’t make it different and kicking.
We need something bigger here, something futuristic, something that will take Yahoo out of the miseries of Web 2.0 and into Web 3.0 [I'm afraid that Web 3.0 is going to be like World War III, but that's a different post].
Adobe, with their technological control over the future of the market, and with their stronghold of holding creative people in the balls, can trigger that move, and hey – every company in the world uses Adobe products. It will give Yahoo the leverage they need, and a lot of it.
To my original post - Adobe + Yahoo = Web 3.0
According to FOXNews.com, Facebook has unveiled plans to target advertisements by injecting them into its members’ conversations.
Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends.
For the program announced Tuesday to work, enough users must actually say “yes” so advertisers can show users their pitches in the guise of friends’ endorsements.
It seems that Facebook is trying to make money out of its sudden success, but not exactly know how. It feels that its creators are shooting to all the directions, without success…
To tell the truth, web-advertising is a just another form of spam. If my Firefox plugin would have been only slightly better, I wouldn’t have any adverts on at all when browsing. Its a great spam filter.
But like with spam mails, I learned to ignore the adverts, and just mark them as spam, without even readin the content. I hardly ever go to advertised links, and it only happens by mistake, or because Google placed them in a strategic location at the top of my search results.
The major problem with spamdvertising is when heavy, loud, video adverts are appearing on certain news sites, jamming my bandwidth and crashing my browser. But I’m not sure that Google Adwords are doing any better.
I think web based companies should find other ways to make money than spam their users with advertising. Of course they might make good money of adverts, but the users don’t appreciate it a s good-will gesture, will not press on the proposed link (or doing it unknowingly), and will not remember the name of the brand. Slowly, we will just learn to ignore it.
Companies need to find a better way to advertise their products (examples 1 and 2). An simple ideas is that a marketing person will post the link on his (Facebook) page and will share it with his friends. If its good, his friends will share it with their friends and so on. This is lovable unspammed advertising (unless if its done excessively)
But how will the site (Facebook) will generate money of it?
Maybe the advertised company should donate money to the site after a succesful campaign? Maybe the site should create a pro version for their site (works for Flickr)? And maybe the site should sell T shirts and other products…
I know its difficult to generate money online, but can you please move on from web spamdverising and leave our reading space alone?
I‘m always on the search for sources of inspiration, but I have to say that it’s not happening a lot lately. They seem to drift away from finding me, and, heck, maybe there are no good sources any more.Last year I was intrigued by Nexus London (and especially Jonas Odell), but soon fed up with it and its style . Then I realized that I’m not the only one it inspires, and not for the better. I guess, one of the main aspects of being inspired is to find something original.
Today I received a link to Pleix Films from my brother. First, after getting to that page, I thought that it’s going to be another collection of some new advertising campaigns, and I chose to start with ‘Beauty Kit’.
True, it was an advertising campaign, but not in the normal sense. it’s a film made to criticise the idea of beauty in eyes of little girls, and how the media is trying to sell it to them.
After that I couldn’t stop and I had to watch all of them.
‘Futureshock: Pride’s Paranoia’, for instance, is a frightening look at the power of consumerism (with hints from King Kong, Transformers and John Carpenter’s They Live); ‘Birds’ (pictured) is a beautyfully shot and obscure film about flying (jumping?) dogs; and after watching ‘E-Baby’ I almost cried for the sad possibilities of virtual worlds. On the other hand, ‘Netlag’ made me reproach myself for not thinking about that idea myslef: loads of small video streams from different places of the world.
Now I feel like creating some artwork, and this feeling is, for sure, the best proof for a good source of inspiration.
Listening to
Zohar Manor-Abel
creative producer • project manager •
visual communicator • information architect •
machead • typogeek •
web socialite • hypertexter •
musicphile • point & shooter • videomaker •
free-culture fighter • aspiring entrepreneur
Disclaimer: The postings on this site are my own (unless stated) and don't necessarily represent the positions, strategies or opinions of my past, current or future employer.
Created by Zohar Manor-Abel, 2005-2010. Licensed under a Creative Commons License.
