I am a creative producer: a project manager, a web thinker, an information architect, a graphic designer, a filmmaker, an idealist, and a wannabe entrepreneur. I also play with type.
In 2006 I graduated from the BA Graphic Design degree at Central Saint Martins College in London. During my studies, my main areas of creation and visualization were design, photography and filmmaking.
As a person who doesn’t confine himself to specific creative guidelines – I open myself to the effect of wide range of genres and styles in every field. I love to combine together various arts and to create the fusion of the one whole, which is unique to me and to my perception of the world.
On Design: I like the basic and the simple. “Less is More” is a strong part of my work, and from time to time enhanced with Droog design‘s concept of “Less+More”, where I start with simplicity and gradually add to it. I love typography, soft colors and a lot of space. I prefer the clean to the dirty… the classic humanist approach.
Exploration is my constant guideline and one of the most important aspects of my work. I am always trying to learn about the abilities of the technical devices that I am using as well as to discover the new visual aspects of the things that I am looking at.
On Photography: The motto of my photography is to realize the magical beauty embedded in everyday objects and common situations. I prefer to present the subjects of my photography as they appear in the real life. I am trying to perceive the specific and the unique moments that embody both the simplicity and the complexity of people and the interactions between them. While looking at still objects, I prefer to capture them in distinctive mode and unique angle that would transform them from their original appearance.
Societal issues are very important to me. I take a great interest in ideas and subjects concerning the contemporary culture, mass behavior and social habits. My interest in these matters and their significance to me were expressed in several projects that I worked on.
On Filmmaking: Unlike my photography, my filmmaking allows me to give life to the universe of my imagination, to go beyond the limits of reality and to question the boundaries between the real and the surreal. Filmmaking embodies every possible sphere of art and creative thought. Photography, fashion, graphics, sound, architecture, interior decoration and of course drama – these are only a few representatives of the spheres that are involved in the creation of a film.
I like to try new things just for the sake of my love for experimentation and learning. In my eyes, the process of learning and gaining new experiences is the most important achievement and an endless source of spiritual growth.
