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Intel

Taming the Information Monster

Published on 14 June, 2008 in Media+Tech & Writings View Comments

It seems that the big 4 [Microsoft, Intel, Google, IBM] are suffering from an overload of internal internet usage.

People are not working — they are emailing, twittering, facebooking, and googling, while at work — and the big information conglomerates are in need to do something about it.

Now these companies that created the big information beast will find ways to sell their solutions to other companies. Smart asses.

Link: NY Times

Thoughts on web-advertising

Published on 8 February, 2008 in Media+Tech & Writings View Comments

According to FOXNews.com, Facebook has unveiled plans to target advertisements by injecting them into its members’ conversations.

Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends.

For the program announced Tuesday to work, enough users must actually say “yes” so advertisers can show users their pitches in the guise of friends’ endorsements.

It seems that Facebook is trying to make money out of its sudden success, but not exactly know how. It feels that its creators are shooting to all the directions, without success…

To tell the truth, web-advertising is a just another form of spam. If my Firefox plugin would have been only slightly better, I wouldn’t have any adverts on at all when browsing. Its a great spam filter.

But like with spam mails, I learned to ignore the adverts, and just mark them as spam, without even readin the content. I hardly ever go to advertised links, and it only happens by mistake, or because Google placed them in a strategic location at the top of my search results.

The major problem with spamdvertising is when heavy, loud, video adverts are appearing on certain news sites, jamming my bandwidth and crashing my browser. But I’m not sure that Google Adwords are doing any better.

I think web based companies should find other ways to make money than spam their users with advertising. Of course they might make good money of adverts, but the users don’t appreciate it a s good-will gesture, will not press on the proposed link (or doing it unknowingly), and will not remember the name of the brand. Slowly, we will just learn to ignore it.

Companies need to find a better way to advertise their products (examples 1 and 2). An simple ideas is that a marketing person will post the link on his (Facebook) page and will share it with his friends. If its good, his friends will share it with their friends and so on. This is lovable unspammed advertising (unless if its done excessively)

But how will the site (Facebook) will generate money of it?

Maybe the advertised company should donate money to the site after a succesful campaign? Maybe the site should create a pro version for their site (works for Flickr)? And maybe the site should sell T shirts and other products…

I know its difficult to generate money online, but can you please move on from web spamdverising and leave our reading space alone?

No hell to ‘Paradise Now’

Published on 2 February, 2006 in Writings View Comments

Paradise Now

We still haven’t seen the movie ‘Paradise Now’, which has received the Golden Globe award for the best foreign movie, and is nominated for the Oscar in the same category. However, we do have to say a few things on the controversy around it.

The movie describes the process that leads two young palestinians to commit a suicide attack in the city of Tel Aviv.

“Each has his own reasons — and neither of them fits the image we have of the fanatical suicide bomber”.

 (from the Jerusalem Cinemtheque website)

Few moments ago we received an email from a friend. The friend, who lives in a settlement in the West Bank, forwarded a large number of recipients a petition calling “The Academy of Motion Picture Arts and Sciences” to withdraw the nomination of the movie for an Oscar. The petition is supported by a letter from a mother who lost her son in a suicide bombing.
The Main argument behind the petition and the letter, is that “giving an Oscar to this film will glorify these murderers & the groups that have sent them [and] may even encourage more murders of this type”. If the movie represented the executers of the Twin Towers’ destruction, argues the petition, it would have been severely condemned and certainly wouldn’t be nominated for such a prestigious prize.

It is possible to understand the logic behind this petition. It is also possible to understand why a mother who lost her son in a suicide bombing, will not like to see that kind of film nominated for (or winning) the Oscar. However, it is important to remember that the film’s dealing with the issue of a suicide attack doesn’t mean that it legitimizes the act of doing it. On the contrary, a complex, serious and insightful treatment of the issue can help to promote a fresh approach and a critical thinking in both sides of the conflict.

Judging by the comments and reviews we’ve read of the film, it doesn’t idealize the suicide bombers and attacks but

“without letting anyone off the hook, examines the most horrific phenomenon of the Israeli-Palestinian conflict”.

(Jerusalem Cinemtheque)

The attempt of the petitioners to cause an avoidance of the issue will not make it disappear, but will prevent awareness and thwart serious discussion of it. Both sides still have to do a lot of learning and thinking on the issue, which this film could catalyze.

This is not the film that evokes protest for dealing with controversial issues. One of the most prominent examples is the film ‘Trainspotting’. The movie presents an unprecedented point of view of youth’ consumption of drugs, and especially heroin, in Scotland. The film doesn’t explores the question whether taking drugs is good or bad, but presents a sharp and unique description of an existing phenomena. The critics of ‘Trainspotting’ argued that the movie encourages the use of class A drugs.

One cannot control the personal interpretation of the viewers to every film. However, the very possibility of a problematic interpretation should not prevent films from dealing with controversial issues. Any art work should not be restricted by the common norms of good and bad, neither should be censored when it contradicts those norms.

Pushing the borders of the legitimate has always been the prime factor behind every intellectual and cultural development.
Thus, preventing ‘Paradise Now’ from an Academy Award nomination, will narrow its chances to become an incitement of critical thinking and re-evaluating of the accepted stereotypes.

Written in cooperation with Dina Fainberg.

Update: We have seen the film and we stand strong behind what we said!