Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone. Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone. This [...]
The Social Data Revolution(s) – Now, New, Next – Harvard Business Review
"In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. What are the implications for marketing?" Link to Source
Social Media Today | Define Metrics According to Your Business Objectives
"Every company, every marketer often dwells on the ROI for social media, and there’s a popular misconception that relevant metrics are lacking. While it’s true that standard metrics are evolving, there are many ways to measure the impact of social media on a company’s marketing performance." Link to Source
Limitations on Social Media as a marketing medium
It’s almost as if, on one hand, marketers and advertisers, driven by supportive businesses open to change, need to adopt Social Media. On the other side of it, the “Identity Management platforms” (isn’t that what Facebook really is?) need to figure out a way of allowing targeting of influentials without cutting their own throats by violating privacy issues.
Tags: socialmedia socialnetworking marketing article
Posted by: zoharma
Thoughts on web-advertising
According to FOXNews.com, Facebook has unveiled plans to target advertisements by injecting them into its members’ conversations. Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends. For the program announced Tuesday to work, enough users must actually say “yes” so advertisers can show [...]
How did I change?
I took this test few years ago, when I joined StumbleUpon. I haven’t logged in to the site in a few years, until today, when I saw my result and I decided to take the test again. Its interesting to see the differences in me, from being creative to becoming managerial. Funnily, it happened in [...]